Ceremonial grade · Uji, Kyoto

The tin.
30g of Calmness.

REAL MATCHA LOVERS

First harvest, stone-ground, ceremonial grade. Smooth, creamy, never bitter. The matcha you’ll keep coming back to.

Title

First harvest only. The youngest, sweetest leaves. Picked once a year.

Stone-ground in Uji. The slow way. The traditional way. The only way.

30g tin. The starter size. Most girls go through two tins a month.

ORIGIN

Uji, Kyoto

HARVEST

First flush, 2026

CULTIVAR

Okumidori + Yabukita

GRIND

Stone, granite wheel

What’s insidE

Two cultivars.
One perfect blend.

Two leaves with very different personalities, blended in one tin. You get the sweet and the deep. In every cup.

The morimori girls

Real girls.
Real rituals.

See how the community is making it part of their morning

Matcha is alive.
That’s the whole catch.

The problem

Most matcha is six months old before you ever open it.

From the second a leaf is stone-ground, the powder starts oxidizing. The vivid jade fades. The grassy notes flatten. The bitterness creeps in. The same tin that tasted bright in April tastes tired by October.

Mainstream matcha brands live in warehouses, trucks, on a Whole Foods, Target shelf for months. By the time it’s in your kitchen, it’s already past its best.

The fix

We grind to your shelf, not to a HOT warehouse for MONTHS.

This is why we encourage to purchase MoriMori as a subscription. Your tin is stone-ground in Uji weeks before it gets to your counter. Not months. The color is louder. The taste is sweeter. Cutting out the middlemen also means the price actually makes sense.

Fresh matcha every month. The way matcha was always meant to be drunk.

six months old

Bag matcha

faded, grassy, that little bitter edge.

weeks from harvest

MoriMori

sweet, smooth, almost glowing in the cup.

How much do you actually drink?

girls math, matcha edition.

honey moon stage

1

g/day

You’re new to matcha and easing in. You like a soft matcha taste.  Technically not even usucha yet, just a whisper of it. Heads up: this stage doesn’t last. Once it clicks, 1g stops being enough.

Title

Pick

1 tin/month

most loved

official matcha girl

2

g/day

This is usucha (薄茶, “thin tea”), 2g whisked into ~70ml of 160°F water until it’s frothy on top. For a morning bowl or an iced latte. The everyday rhythm, the sweet spot.

Title

Pick

2 tins/month

matcha freak

4

g/day

This is koicha (濃茶, “thick tea”) 4g kneaded into ~40ml of water, glossy and paint-thick. We’re right here with you. Once you go koicha, you never go back.

Title

Pick

3 tins/month

Monthly only. On purpose.

Fresh tin. Every month.
No 3-month plans.

We don’t do 3-month bundles or annual shipments. By month three, the tin from January isn’t the matcha we’d want you drinking in March. So we just send fresh, every month, at a price the farm and you both feel good about.

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Common questions

Asked &
answered.

Do I have to subscribe?

No, you don't have to 

What does “ceremonial grade” actually mean?

Ceremonial grade' isn't a regulated term, there's no governing body for matcha quality. What we mean by it is matcha you can drink with just hot water and enjoy: first-harvest tencha fromUji, shade-grown, stone-milled, bright green in tone, with the umami-forward taste profile traditional preparation requires. Anything less belongs in a latte or a recipe.

How long does a 30g tin last?

About one month if you’re making one cup a day. Each cup uses about 1 to 2 grams. If you have a latte habit, you’ll burn through it faster, that’s why we built the 2 and 3-tin bundle.

How much caffeine is in a cup?

About 70mg per 2g serving, similar to a small cup of coffee. Paired with L-theanine, so you get the lift without the jitters or the 11am crash.

How do I prepare it correctly?

Two things ruin most matcha: water that's too hot and not enough whisking.

 

70°C water, not boiling. Matcha first, small amount of water, whisk in a quick M or W motion until foam forms, add the rest of your water or milk. Two minutes. That's the whole ritual.

Do I need a special whisk?

A bamboo whisk (chasen) gives you the best foam, but a small handheld milk frother works almost as well. A regular fork does not. Don’t do the fork thing.

Can I return it if I don't like it?

Absolutely. 30-day money-back guarantee, no questions asked. We want you to love your matcha, and if it's not right for you, we'll make it right.

REAL REVIEWS

Smooth. Creamy.
Never bitter.

4.9

★★★★★
7,333 verified reviews

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