Basic matcha powders that taste like disappointment and look sad in your aesthetic morning videos
Brands that don't understand the ritual, the vibe, the whole matcha lifestyle you're living
Chalky, bitter imposters that make you question if good matcha even exists
Instagram vs. Reality when your matcha latte looks nothing like the inspo you saved
Spending $$$ on "premium" matcha that's actually just expensive grass powder
We felt this in our souls...
The Peaceful Ritual You Deserve
You're not just buying matcha. You're curating an experience, a moment, a whole aesthetic lifestyle. You deserve a brand that gets the assignment.
This isn't just another matcha brand.
This is your
We're the ceremonial grade matcha powder that finally gets it. Every single detail from our artisan sourcing in Uji, Japan to packaging you'll actually want to keep out — was designed for girls who know matcha isn't just a drink, it's your morning reset, your calm focus, and that glow that no filter can fake.
We Understand The Aesthetic
Your matcha setup deserves to be gorgeous. Our packaging isn't just functional, it's designed to sit pretty on your counter and look incredible in your morning photos.
Actual Ceremonial Grade Quality
Not "ceremonial grade" marketing speak. Real, honest-to-goodness ceremonial matcha powder that would make a tea master proud. First harvest, shade-grown, stone-ground perfection.
The Ritual Matters
We don't just sell matcha powder - we create moments. Every element is designed to make your daily ritual feel sacred, peaceful, and absolutely Instagram-worthy.
Matcha Girl Community
Join thousands of matcha girls sharing their MORIMORI moments. This isn't just a purchase, it's joining a lifestyle, a community, a whole vibe.
Our founder spent 6 months in Japan, visiting family-owned tea gardens that have perfected ceremonial grade matcha for over 400 years. She wasn't just looking for good matcha — she was searching for the matcha.
The kind that makes you close your eyes on the first sip.
The kind that photographs like a dream.
The kind that turns your morning routine into a sacred ritual.
She found it in a hidden tea garden where four generations of masters still stone-grind matcha the traditional way. Every tin of MORIMORI contains this liquid heritage.
Is this actually ceremonial grade or just marketing?
This is real, honest ceremonial grade matcha powder. Sourced from 400-year-old tea gardens in Uji, Japan. Stone-ground by masters. First harvest, shade-grown perfection. We have the certifications and the taste to prove it.
Why is it more expensive than grocery store matcha?
Ceremonial grade matcha uses only the youngest, most tender tea leaves (first harvest) and is stone-ground to create an ultra-fine powder with a smooth, naturally sweet taste. Culinary grade uses older leaves and machine processing, resulting in a more bitter flavor that's better suited for cooking than drinking. Our ceremonial grade delivers maximum L-theanine, antioxidants, and the authentic taste experience.
Will this actually taste good or am I just paying for aesthetic packaging?
Each serving (1-2g) of our ceremonial grade matcha contains approximately 70mg of natural caffeine - slightly less than coffee but with L-theanine that creates sustained, calm energy lasting 4-6 hours without crashes or jitters.
How do I know if I'm preparing it correctly?
Our ceremonial grade matcha has a naturally sweet, umami-rich flavor that's much smoother than lower grades. If you're transitioning from coffee, start with 1 teaspoon and gradually increase. Many customers find our matcha surprisingly pleasant compared to bitter matcha they've tried before. The traditional whisking method also enhances the creamy texture and taste.
What makes MORIMORI different from other "premium" matcha brands?
While traditional tools enhance the experience, they're not required. Your order includes a bamboo whisk (chasen) to get you started. You can use any small bowl, though a wide-bottomed bowl works best for whisking. We also include detailed preparation instructions with every order.
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